About The Alternative Investment Database

Our values and mission: AltsDb provides world-class tools, education, and analysis to help individual investors, family offices, financial advisors and industry service providers navigate the ins and outs of the alternative investment landscape. Our goal is to serve as the definitive, trusted authority in the alts industry.

We believe that:

  • Alternative investments have the potential to provide enhanced risk-adjusted returns as a part of many investors’ overall investment portfolios.
  • All stakeholders in the alts industry — investors, advisors, sponsors, and industry professionals — benefit from increased transparency and access to information about alts.
  • We launched AltsDb with the objective of helping our audience learn more about risks and opportunities involved in alternative investments.
  • We excel at investor matchmaking — connecting investors who have capital with fund sponsors that are seeking capital.

Founding & Team

AltsDb was founded by three lifelong friends: Jimmy Atkinson, Andy Hagans, and Michael Johnston.

In 2009, the three men created ETF Database, which they eventually grew into the largest ETF-centric media brand in the world. Jimmy, Andy, and Michael later sold ETF Database, and moved onto other entrepreneurial ventures.

Throughout the following decade, all three partners stayed connected to the financial landscape (and including the alts industry), both by managing their personal investment portfolios, as well as interacting with private equity and other companies in the alts industry through their entrepreneurial ventures.

In 2018, Jimmy launched OpportunityDb, to focus on the growing segment of Qualified Opportunity Funds. Three years later, having built OpportunityDb into the largest QOF-centric media brand in the world, Jimmy invited Andy and Michael to partner with him in order to expand into other segments of the alts industry.

In August 2021, the three men launched AltsDb, as the “umbrella” brand to cover news and trends in the alternatives space. AltsDb immediately gained traction as a “go-to” source for insights from alts industry thought leaders. Stay tuned as we plan to launch brands in other asset class segments!

Jimmy Atkinson
Co-founder & CEO at AltsDb
jimmy @ opportunitydb.com

Sarah Bass, Editor at AltsDb

Sarah Bass
Editor at AltsDb
sarah @ opportunitydb.com

Andy Hagans, Co-founder of AltsDb

Andy Hagans
Co-founder & COO at AltsDb
andy @ opportunitydb.com

Michael Johnston
Co-founder & VP of Business Development at AltsDb
michael @ opportunitydb.com

General Inquiries

Do you have a fund that’s raising capital? Or news about a product launch? Or maybe you are interested in being a guest on one of our podcasts?

Let’s chat! Email us at [email protected].